Problem
My role
Our Story So Far
The journey to create this event was a collaborative adventure. We held several ideation meetings, starting with a workshop with local IxDA leaders at ISA Chile in 2016. We then had a service design day with our team at the event location, followed by a workshop dedicated to creating our brand.
One Team, One Goal
In an effective service design process, communication, including weekly status reports, and the availability of information to all agents interacting with the same client are crucial; creating distinct areas for work division (technology, communication, speakers, sponsorships, academic, market, customer service, and happy hours) was essential, and from the start of the organization in July 2016 to November 2017, over a year of voluntary, extra daily effort was dedicated by everyon
Legos and prototype
Services can and should be prototyped before being fully developed. We conducted a series of lego rehearsals for the physical spaces, mapping out the journey points for participants over the three days of the event. We asked ourselves, "What sequential experiences would I, as a participant, like to have?"
Hands on, Hands on!
We set monthly completion goals for activities in each area. When things got tight (after all, we were all volunteers with businesses to run and personal lives to manage), we held meetings in a hackathon format to catch up on accumulated tasks.
Making Familiar
We also visited the event location multiple times. By becoming familiar with the space, our team was able to better collaborate on what we aimed to provide at each moment of the experience for the participants.
Making Familiar
We also visited the event location multiple times. By becoming familiar with the space, our team was able to better collaborate on what we aimed to provide at each moment of the experience for the participants.
Mood Mapping
We also created a daily journey for participants to attend the keynotes. This allowed us to select and schedule talks that were more energetic, calmer, or covered different topics, ensuring a balanced experience. After all, who doesn't feel a bit sleepy after lunch, right?
A service, product, or anything else is only truly complete after someone uses it. Over a year and seven months of work culminated in a three-day event. These three days offered the best to the Brazilian design community, featuring extensive networking opportunities and international content. From keynotes to space, staff, security, communication, and design—every detail was meticulously managed by us, three local women leaders, along with 18 staff members. With over 2,000 participants and nearly half a million reais invested, this event was a significant undertaking. For me, it was an incredible experience that enhanced my management skills, emotional intelligence, and presence in my career.